The project is set to roll out training programmes in the different sub-regions of the continent, to create a critical mass of reporters specialized in the coverage of wildlife conservation. The organizations will also undertake to develop basic web applications and tools that can be used to collect information and create reports on conservation related issues, on different media platforms. This will be aimed at ensuring maximum audience reach.

Speaking during the signing of the partnership agreement, AMI CEO Eric Chinje said: “The media is just as critical a stakeholder in wildlife conservation as any other agency working in the field. With many African species facing the threat of becoming endangered species, and the negative impact of poaching on nature, the media must play its role in sensitizing the public. This project will create vital links between the media, conservation agencies and local authorities, in supporting conservation efforts.”

Sector specialization by journalists will contribute to overall improvement in media content, while access to African wildlife and conservation sector experts will result in more reliable information and analyses.

AWF Vice President, Program Design and Government Relations, Mr. Daudi Sumba termed this initiative as critical to the organization’s role in addressing Africa’s unique conservation needs. “This collaboration with the African Media Initiative will enable us to reach out to all critical stakeholders in our conservation efforts. By bringing together conservation experts, print and electronic press, as well as government and technical partners, a perceptive strategy can be formulated to enhance public participation in wildlife conservation.”

Sumba saw the partnership as an opportunity to make wildlife an integral part of people’s lives. ‘’Africa needs to find a place for its wildlife even as it propels itself towards modernization,’’ he said.

The project is set to provide training and technical support to over 200 journalists over its three-year pilot phase.

About AMI

AMI is an umbrella organisation that brings media owners together and seeks to find solutions to perennial problems facing the industry such as the lack of financing and solid business models, as well as difficulties in accessing the advertising market or even just good Internet connectivity. The organisation also aims to spur better journalism through various training programmes, including in data and development journalism.

About AWF

Founded in 1961, the African Wildlife Foundation (AWF) is a leading conservation organization focused solely on the African continent. AWF’s programs and conservation strategies are based on sound science and designed to protect both the wild lands and wildlife of Africa and ensure a more sustainable future for Africa’s people. Since its inception, AWF has protected endangered species and land, promoted conservation enterprises that benefit local African communities, and trained hundreds of African nationals in conservation—all to ensure the survival of Africa’s unparalleled wildlife heritage.